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The British Dental Industry Association
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Addressing the growing problem of counterfeit and substandard devices within the dental sector, we have launched an industry-wide response to facilitate the reporting of counterfeit and non-compliant dental products.


 To download the latest tips on how to spot a fake click here

The BDIA’s Counterfeit and Substandard Instruments and Devices initiative – CSIDI – is an industry-wide activity that:

- Promotes awareness of the dangers of poor quality, counterfeit and illegal dental instruments and devices;

- Provides a quick and simple method of reporting these to the relevant bodies;

- Promotes purchasing only from reputable manufacturers and suppliers such as our BDIA member companies.


By purchasing only from reputable suppliers, the end user can be assured of a high quality product that meets all the necessary requirements and that will not endanger the user or the patient, nor risk punitive actions from the courts or regulatory bodies.

Internet sales channels and the globalisation of dental manufacturing has provided an opportunity for unscrupulous operators to sell poor quality, substandard or even counterfeit and illegal products. It is vitally important that dental professionals make the decision to purchase from reliable sources to ensure expert quality and efficacy of their products.

We work closely with the BDA, the Medicines and Healthcare Products Regulatory Agency (MHRA), the Oral Health Foundation (OHF) and the Tooth Whitening Information Group (TWIG), and across the dental profession, to encourage the reporting of those selling substandard and illegal products and promote responsible purchasing throughout the dental supply chain.


Mick Armstrong, Chair of the BDA Principal Executive Committee, fully supports the initiative, commenting, ‘The BDA encourages all dentists to source equipment from legitimate, reputable manufacturers and suppliers who can demonstrate that the necessary legal requirements are being met. That will ensure both the quality of equipment purchased, and that dentists, their colleagues and patients are protected.’


Alastair Jeffrey, Head of Enforcement for Medicines and Devices, MHRA, comments, “Working closely with the BDIA to raise awareness of counterfeit and substandard devices and to report incidents is a major step in addressing this growing problem across the dental sector”.


Oral Health Foundation Chief Executive, Dr. Nigel Carter OBE, states, “This initiative is a tremendous opportunity to clamp down further on those breaking the law selling illegal whitening products or undertaking illegal whitening activity”.


Recent incidents with counterfeit curing lights and hand pieces, coupled with the sale of illegal tooth whitening products, highlight the need for vigilance in the market place.

For media coverage of the CSIDI campaign, please see the following articles: BBC, The Guardian, The Telegraph, BDJ in Practice Oct 2015


 Report suspect instruments and devices:

 Report suspect tooth whitening products or practices:

 Purchasing from reputable manufacturers and suppliers:

MedicalDevices ToothWhitening Purchasing


If you would like to report any suspect tooth whitening products or practices click here

If you would like to report any suspect dental instruments or devices click here

For more information on purchasing from reputable manufacturers and suppliers click here

For a list containing details of all EU notified bodies for medical devices click here

For further resources, information and useful websites, please see our CsIDI links page


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