Adam has a background in lobbying and public affairs, having previously worked in political monitoring and think tank settings. His experience includes providing coverage and analysis of policy developments across a wide range of legislative areas in the UK and abroad, as well as campaigning to promote specific issues inside and outside of Government.

With the BDIA, Adam works to promote the interests of the dental industry in the UK, Europe and beyond by engaging with stakeholders in the public and private sectors. Adam is also responsible for the Association's export programme, ranging from UK Pavilions at international exhibitions to leading dental trade missions to explore new markets, as well as BDIA statistics, research activity and seminars.