Nicola is responsible for developing communication strategies, with members and potential members, to drive awareness of the Association, its activities, campaigns and initiatives from the BDIA and the industry.

Ranging from email communications, advertising, web development and design, through to the production of Dental Insider, education materials, the promotion of events and seminars - Nicola's role covers a spectrum of activities undertaken by the association.

Prior to taking on the role of Business Development and Communications Manager, Nicola was the Marketing Manager for Dental Showcase in 2016.