Addressing the growing problem of counterfeit and substandard devices within the dental sector.

BDIA CSIDI  Campaign

The BDIA Counterfeit and Substandard Instruments and Devices Initiatve (CSIDI) Campaign was launched to address the growing problem of counterfeit and substandard devices within the dental sector.

The campaign, which has been partnered with by the Medicines and Healthcare products Regulatory Agency, is an industry-wide activity that:

  • Promotes awareness of the dangers of poor quality, counterfeit and illegal dental instruments and devices
  • Provides a quick and simple method of reporting these to the relevant bodies
  • Promotes purchasing only from reputable manufacturers and suppliers such as our BDIA member companies

Internet sales channels and the globalisation of dental manufacturing has provided an opportunity for unscrupulous operators to sell poor quality, substandard or even counterfeit and illegal products. It is vitally important that dental professionals make the decision to purchase from reliable sources to ensure expert quality and efficacy of their products.

By purchasing only from reputable suppliers, the end user can be assured of a high quality product that meets all the necessary requirements and that will not endanger the user or the patient, nor risk punitive actions from the courts or regulatory bodies.

We work closely with the BDA, the Medicines and Healthcare Products Regulatory Agency (MHRA), the Oral Health Foundation (OHF) and the Tooth Whitening Information Group (TWIG), and across the dental profession, to encourage the reporting of those selling substandard and illegal products and promote responsible purchasing throughout the dental supply chain.




In partnership with:


Our Guide to Spotting a Fake

Take a look at our free guide to spotting a fake - make sure you are not being caught out by counterfeit and substandard equipment, fakes are growing in sophistication - extra vigilance is advised. 

Download guide

Find Trusted BDIA Members

Our member companies adhere to a comprehensive Code of practice, have world-class training and a common vision to provide the profession with the best possible service.

Search for a BDIA member

Device reporting

Be vigilant and report anything you suspect.

Recent incidents with counterfeit curing lights and handpieces, coupled with the sale of illegal tooth whitening products, highlight the need for vigilance in the market place. Members of the public, profession and industry are encouraged to report anything suspect via the links below.

Tooth Whitening 

Report suspect tooth whitening products here.

Click here

Dental Instruments

Report suspect dental instruments here.

Click here

EU Notified Bodies 

Find a list of EU NB's for medical devices.

Click here

Reputable Sources

Information on purchasing from reputable suppliers.

Click here

Press campaign

Our CSIDI press campaign, since its launch in 2014, has won 8 awards.

For additional media coverage of the CSIDI campaign, please see the following articles: BBCThe GuardianThe Telegraph.



2019/2020 Campaign



Spring 2018



Spring 2017


Summer 2017


Autumn 2017


Winter 2017


Our fellow associations on CSIDI:

The BDA encourages all dentists to source equipment from legitimate, reputable manufacturers and suppliers who can demonstrate that the necessary legal requirements are being met. That will ensure both the quality of equipment purchased, and that dentists, their colleagues and patients are protected.
Mick Armstrong, Chair of the BDA Principal Executive Committee

Working closely with the BDIA to raise awareness of counterfeit and substandard devices and to report incidents is a major step in addressing this growing problem across the dental sector.
Alistair Jeffrey, Head of Enforcement for Medicines and Devices, MHRA